The Best Way to Get (or Build) a STELLAR Restaurant Website

Even the smallest little eatery serving the smallest local area can benefit from having a professional website. But you didn’t get into the restaurant business because you love technology—you’re in it for the food!

We get it. That’s one of the reasons we built aBitNow. We want you to have a super slick, easy-to-use web presence that will make mouths water. And once their mouths are watering, we want those online visitors to turn into real-life visitors.

No matter how good the word of mouth is about your restaurant, we bet you’d still appreciate more business. But other than through word of mouth, where can you find more customers?

On the internet, of course!

Even the smallest little eatery serving the smallest local area can benefit from having a professional website. But you didn’t get into the restaurant business because you love technology—you’re in it for the food!

We get it. That’s one of the reasons we built aBitNow. We want you to have a super slick, easy-to-use web presence that will make mouths water. And once their mouths are watering, we want those online visitors to turn into real-life visitors.

Enjoy an Amazing Website with aBitNow

The way it works combines the best of everything phone apps and websites have to offer restaurant patrons these days—flexibility, efficiency, and convenience. But we go a bit further in a few very important ways.

aBitNow Benefit #1 – You Have Total Control and Making Changes Is Easy

First, we give you total control over your menu and we make it VERY easy for you to make changes any time you want. If you want to run a special, or offer a buy-one-get-one deal, or take something off the menu temporarily, or add a menu item for a holiday or a season (or make pretty much any other change to what customers see), it’s surprisingly easy for even a self-professed “non-techie” to do!

aBitNow Benefit #2 – Your Dishes Look Delish

Second, we don’t just give you an online ordering platform. We give you a beautiful website designed to showcase your dishes the way they deserve to be showcased—with enticing photos and dish details. Your online presence will be more like a high-end website than like a one-size-fits-all mass-produced food delivery platform.

aBitNow Benefit #3 – Your Customers Can Order and Pay Online…and Dine In

Third, your customers will be invited to order online, but not just for delivery or take-out. They can peruse the menu options at their leisure, place an order with all the specifics that would be asked by your best server, and then choose a time to come in and eat. You can plan ahead, and they can skip the wait time when they arrive!

There are several additional ways aBitNow is superior to those other online ordering apps, but this list is a good start.

Tips for Building Your Own Restaurant Website

We think the aBitNow solution is the best—and it’s certainly economical. But if you’re the stubborn type who wants to go it alone and build your own website, here are a few tips we recommend to help you get the biggest and best bang for your buck.

DIY Tip #1 – Make sure your site is mobile responsive.

This is huge, and it can’t be overlooked. What looks good on your computer won’t necessarily look good on a smartphone, and vice versa. What’s more, search engines are notorious for penalizing websites in search results if they aren’t mobile-friendly. According to one online marketing company, more than half of all menu views online are done with a mobile device–35% of views are on a mobile phone and 19% are on a tablet. Making sure your online visitor has a good mobile viewing experience is an essential first step to turning them into a real-life guest.

DIY Tip #2 – Build your menu using HTML.

In other words, don’t just upload a PDF version of your menu or share photos of your menu. You want the words that name and describe your food to be searchable. You want Google, Bing, and other search engines to read your web pages and send YOU as a result to people looking for what you offer. When you scan a menu or take a picture, search engines can’t read the words, and that means you’ll get fewer hits.

DIY Tip #3 – Photos, photos, photos!

Even the most detailed description of your signature dish probably won’t elicit the same physical response (literally!) as a full-color photo that highlights what makes your food special. Fresh produce, juicy burgers, golden brown crusts, and oozy melty cheese are nice to hear about, but when we SEE them? Oh boy…we immediately salivate when we look at a plate of food that calls out to what our taste buds are craving! So don’t skimp on the photos, and don’t rely on your smartphone camera. Hire a good food photographer—or at least do a lot of research about lighting and angles. If your food doesn’t look perfect and irresistible online, you just might lose a new customer.

DIY Tip #4 – Give your customer a smooth online user experience.

We all know how frustrating it can be trying to complete an online transaction only to get stuck in an loop, or search endlessly for a price, or not be able to go back or hit the “submit” button. If you’re building your own website, you have a LOT of details to keep in mind to ensure your visitor completes their order and doesn’t bail out because of frustration or lag time. If you’re not 100% sure the platform you’re using is going to provide a seamless and efficient user experience, it’s probably not worth even going down the road to offer online ordering. You’re better off providing your phone number than sending a would-be customer through a technical maze.

If you’re ready to take your restaurant to the next level, online ordering is the next step. But don’t rely on the big guys who work at volume, sending anonymous drivers to pick up your food and deliver it. Maintain control and use the aBitNow platform to build a website that’s worthy of the food you so lovingly make for your customers! We’ll build your website the way you build your signature dish—perfectly.

Sign your establishment up today and get our special introductory offer for new clients!

Fast Food Isn’t the Only Food That’s Fast

If you’re a busy professional on the go, eating right often takes a backseat to meeting the demands of your day. Maybe you skip meals completely. Or you grab processed and pre-packaged foods. Once in a while you run out for fast food, and at least it gets you away from work for a bit, but it’s not exactly health food.

You probably also don’t give much thought to how important it is to take a mental break from the demands of your day. How many times in the past month did you eat lunch while sitting at your desk? How many times did you eat in your car? Sitting down for 20 minutes, away from work, with a good meal, in a relaxing atmosphere. . .well, this is kind of lunch break that’s good for the stomach AND the soul.

Don’t think you’re alone if you’ve been neglecting yourself when it comes to your midday nutrition. One study of working professionals revealed some not-so-surprising statistics and underscored just how many of us suffer a huge disconnect between what want for ourselves versus what we feel like we can squeeze in during a busy day. According to the study, 80% say regular meals are important to them. That’s great, because eating regularly throughout the day is smart, and it’s good for the body and the brain. But in practice, 35% say it’s hard to find time to sit down and eat a meal and 55% admit they tend to “eat on the run.” When you consider that fully half of them say they’re too rushed in the morning to eat a healthy breakfast, it’s easy to wonder when they’re able to get any meaningful nutrition into their bodies.

And then consider this alarming statistic shared by the CDC: on any given day in the United States, 40% of us have fast food for lunch, and 40% of us have fast food for dinner!

Obviously, Americans are pressed for time. We grab food to go, we eat on the go, and sometimes we even go without. But what are losing by failing to feed our machines properly?

We know that poor nutrition leads is the precursor to countless health problems in the long run. But in the short run, it’s a problem too: difficulty concentrating, lack of energy, lower productivity, irritability, disrupted sleep. . .the list goes on and on.

If time is the biggest factor holding you back from refueling your body properly, then you need to do some self-assessment and create a plan for getting more out of mealtimes.

One thing that you may never have considered is that there are probably lots of independent restaurants in your area with healthy options. Maybe you haven’t even noticed them, or maybe you think it’s too much of a hassle to go there during the lunch rush. They probably aren’t included in that phone app you’ve been using for meal delivery either (if you wonder why, ask them about the outrageous fees restaurants have to pay. . .it’s a wonder they make any profit at all when they use those services).

But supporting a small local business and letting them give you a healthy meal and a break from the office is a total win-win. One way to make sure you can get in and out with a minimum amount of wait time is order from them using aBitNow. You can then pick up your food at whatever time you specify you want it to be ready, or they’ll have it ready for you when you arrive—you don’t have to wait in line when you’ve pre-ordered your meal. You go right to a table, enjoy your lunch, and pay with the app (you can even prepay for more time savings).

Treat yourself to a healthy lunch away from the office once a week. Even if you work from a home office—in fact, maybe especially if you do—that occasional midday break where someone else serves you can be a real boost to your mood, your productivity, and your health.

Sign up for aBitNow and be entered to win a $250 gift card to use at any restaurant of your choice!

That’s a lot of healthy, fresh meals that you don’t have to prepare!

Business As Usual…Or Not

Business as usual used to mean that the day-to-day operations were unaffected by outside factors, and that all was well.

Maybe in the past, but not now.

In the “New Normal” situation that exists today and for the foreseeable future, you want to be anything but usual.

The “New Normal” is defined by the many challenges put before the business owner:

  • Distancing and Limited Capacities – Businesses are forced to rethink and redesign how they serve their customers. Restaurants are removing tables, adding dividers, making efficient use of outdoor space, and in some cases limiting how much time a party can sit at a table. Retail stores are creating one-way thoroughfares and placing 6-foot markers at checkout lines.
  • Emphasis on Take-out and Delivery – Many establishments are shifting towards takeout and delivery. Some restaurants have become pickup or delivery only. Other restaurants have created pickup stations for Grubhub and the like. Retail stores and even service providers have facilitated contactless pickup and delivery.
  • Health and Safety Guidelines – The CDC has mandated that workers wear masks when interfacing with the public, wash hands regularly, and use a number of other safety measures that cost money and take time. Businesses have to make logistical and structural changes to comply and to make potential customers feel and be safe.

At jIT Solutions, an innovation company, we have developed a very UnUsual approach that enables businesses to significantly increase their potential for profit and thrive during a time of change and new challenges.

In a nutshell, our aBitNow platform and patent-pending processes increase your throughput, decrease your overhead, bring in more customers and promote your brand, products and services regardless of whether you offer takeout, delivery, or dine-in.

For example, restaurant margins are very tight. Typically, profit in a restaurant is around 3% or monthly profit is equal to one day’s revenues. They need to maintain their old-normal throughput in order to stay profitable.

So, the question for you as a business owner is this:

How can I increase revenue in the new normal?

A customer books a reservation and orders their food ahead of time. The restaurant receives the order and starts to process it prior to the customer’s arrival. The customer shows up, is seated at their table, and almost immediately their drinks and appetizers are brought to them– no wait. After a short period of time, their pre-ordered and freshly made meals are served, and they enjoy their dining experience, focused on the food instead of the wait. Perhaps the customer has even paid ahead of time, so when they are done, they can leave without waiting for a server to bring the bill and process their payment. The customer leaves satisfied with the experience and the restaurant is able to serve a new customer at that table right away. It’s a win for the business, the employees, and the customers!Our innovative solutions are designed to help businesses like yours achieve several valuable benefits like the ones enjoyed by the restaurant in the example above. You’ll get:

  • Increased Exposure – You’ll have a fully customizable website where you can feature all your menu items, products, and services, giving you a major advantage over small businesses who think it’s good enough to post screen shots of their entire menus or product catalogs. Your items will look appealing, be easy to read, and be easy to order.
  • Online Ordering – Customers can order online, and they’ll want to! They can see all their options and make all their choices at their leisure (no asking the server to repeat the salad dressing choices). They can specify substitutions to meet dietary needs, and even save preferences in their account.
  • Increased Seating Turnover – Customers can order their drinks, appetizers and meals ahead of time, eliminating the time it takes to order and serve. If they pay when they order, the don’t even have to wait for the bill or for their payment to be processed. When they’re done eating, they leave, and you serve a new customer at that table.
  • Increased Customer Satisfaction – When customers spend more time enjoying their meal and less time waiting, they have a truly enhanced dining experience, which means they’ll more likely be return and more likely to talk you up with their friends.
  • Business Self-Service Portal – You’ll have total control of the platform so you can quickly and easily make changes to what the customer sees: add specials and sale items in a timely manner, change your hours, publicize special events, etc.
  • Payment Platform – Full integration with Stripe for seamless credit card payments.
  • Kitchen Management – Orders can be managed by the kitchen using a streamlined Heads-Up-Display, helping to eliminate errors, wait time, and frustration for your staff and the customer.
  • Increase Staff Satisfaction – Your staff will love serving customers who have a great experience, who get in and get out, and are happy to tip to say thank you. And because of increased seating turnover, they’ll serve more guests—more happy and satisfied customers!

In this “New Normal” business environment, traditional approaches and common practices just aren’t good enough. They certainly won’t help you grow. While your competitors may struggle in the current business climate, seeing everything as a challenge while trying to make their old “Business as Usual” approaches work, YOU can leverage new opportunities…not simply to survive, but to thrive. . .through an innovative approach to business made possible by jIT Solutions and aBitNow.

To learn more about how your company can be more empowered and enjoy new growth with jIT Solutions and the aBitNow platform and patent-pending processes, schedule a call with us today – 774-469-2248

Contactless Dining Inside a Restaurant? Yes–Meal Delivery and Pick-Up Aren’t Your Only Safe Options Anymore!

If you love dining out, but you’re now more safety conscious than before, you might feel like you’re in a hopeless situation. You know you can use one of those popular apps to order food and pick it up or have it delivered, but you’re sick of eating restaurant food in your own living room! Wouldn’t it be nice to sit at a table in a relaxed atmosphere, be waited on by friendly servers, and not have to do any clean up afterward? You miss all of that…but how can you go back to restaurants when you’re still worried about contagious germs and viruses that might be here to stay?

The answer is simple: contactless dining made possible with innovative (but simple!) technology.

What Is Contactless Dining?

A contactless dining experience is made possible by restaurants using innovative technology. You use your personal smart phone device to do everything (except eat!), minimizing or eliminating the contact you make with other people and shared items like menus and card swipers.

With contactless dining, an app on your smart phone or computer takes the place of touching items that used to be unavoidable when dining in. New apps make it possible to have a no-touch experience at your favorite restaurant. That’s right—you really can enjoy an in-person dining experience that’s virtually as touch-free as app-based meal delivery and pick-up!

No More Sticky Menus

Instead of ordering from a menu given to you by a server that’s been handled by countless unknown customers, you view the restaurant menu online in a browser or app. You might place your order ahead of time from home or the office or while on the go, or after being seated at the table by the host or hostess. You’ll use your tablet or smart phone in the restaurant, or even your laptop or desktop computer if you pre-order.

The ideal online ordering app will let you browse menu items, look at photos, read detailed descriptions, and view prices. You’ll be able to customize your order and make special requests in exactly the same way you would if you were telling your order to a server. If you’re ordering for multiple people at once, a great app will let you assign names to each dish so when you arrive at the restaurant, your server can call you each by name and make sure you get the right order with all the personal requests. (“I’ve got a cheeseburger, medium rare with extra onions for Jack, and a BLT with mayo on the side for Jill…here you go!”)

The best ordering app will also let you select your table ahead of time–for example, a table indoors or one on the patio–as well as specify any special accommodations needed, such as a highchair or booster seat, or room for a wheelchair.

An app that facilitates a superior contactless experience should also let you tell the restaurant what time you’ll be arriving. That way, when you get there, you don’t have to stand around in a crowded waiting area with other guests–you’ll be seated right away at the table that’s already been set up for you. You won’t wait long for your meal either because the moment you place your order it will go straight to the kitchen, and they’ll know exactly when to start preparing it to have it ready when you arrive. Overall, enjoying an ideal contactless dining experience means spending more time eating and less time waiting around, minimizing your exposure to others seated nearby.

Contactless Payment Means Even Fewer Touchpoints

Contactless dining eliminates several other touchpoints by allowing you to pay and tip right inside the app. You won’t have to handle cash, or hand over your card to a server or cashier. You won’t have to touch a card swiper or enter your pin on a keypad used by everyone else. You won’t have to touch the receipt brought to you by the server and then use a shared pen to sign it. You won’t have to touch anything at all to settle your bill.

Instead, you’ll pay using your own phone and leave when you’re done. In fact, with the best app, you can even pre-pay when you order so the only thing left to do after you eat is tip—using the app, of course! Not only will you minimize contact with items touched by other people, but you’ll also minimize the time you spend in close proximity to other guests. When you’re finished with your meal, you can leave when you’re ready. For those worried about exposure, this is a double benefit.

With a contactless dining experience, you get to enjoy all the fun and perks of eating out and still feel comfortable knowing you’re minimizing your exposure.

How to Enjoy Contactless Dining at Your Favorite Restaurants

There are a few online ordering apps out there, but it seems like they’re focused on what makes it easy for the restaurant instead of what makes it easy for YOU—the customer. The ideal app keeps both the business AND the guest in mind, and at aBitNow, we pride ourselves on having created a solution that does just that.

So If you miss eating out at your favorite restaurants and would love to return as soon as they can provide a contactless dining experience, tell them about aBitNow. In the meantime, go to our registration page and register as a new aBitNow user, and nominate some of your favorite eateries to join aBitNow today. You can win $250 just for registering!

jIT Solutions Brings aBitNow to Bay County, Florida

Technically Speaking With jIT Solutions

By Marta Rose-Thorpe

Dan Stolts, CEO and Chief Innovation Officer of jIT (Just in Time) Solutions (jITSolutionsIT.com), likes to stay behind the scenes for the most part.  Dan comes from the technical side and started out as a program engineer.  “More of a Bill Gates than a Steve Ballmer kind of guy,” he says, referring to Gates running the technology side and Ballmer running the business. 

jIT Solutions, based in Lakeville, Massachusetts, is an innovation company that launched in 1995 and later became incorporated under Bay State Integrated Technology in 2002.  A veteran-owned business, Dan served in the U.S. Army for four years, from 1987 to 1991.  “I went into military because I wanted to serve my country,” he shares.  The experience helped him narrow his focus and his thought process:  Creating solutions and applying technology to the challenges businesses face.

“We take a different approach with how we do things,” says Dan.  “We understand the challenges of the business and take a holistic approach to creating whatever solutions are needed.  Xerox (his past client) needed to get their products out faster, as well as improve employee morale.  We showed them how they could use innovation to save time and money while drastically improving employee morale.”

Throughout his career Dan has written in-depth certification books on architecting Microsoft Azure solutions, Cloud migrations, and Security.  For the first 25 years of his life, he used his gifts for creating technical solutions for other people, as a consultant, trading dollars for hours.  “Three years ago, I realized we needed to do this to scale.  Instead of focusing on one problem, we needed to think about problems for the entire industry.”

jIT Solutions, says Dan, is not a products company, it is an innovation company.  Enter one of his newest innovations, a time management POS system called aBitNow (aBitNow.com) which has been in development a little over a year and a half.  “We’re rolling it out now,” he says.  Consider this scenario.  A customer goes into a busy, crowded restaurant to have a meal with their dining companion.  The hostess lets them know there is a 20-minute wait.  In 20 minutes, they are ushered to their table where they wait for the server to greet them.  They place drink orders and wait for the drinks.  They then place their meal order and then wait for the meal.  They then wait for their check, wait for their server to come pick up the credit card, and then wait for their receipt to come back. 

“Our technology saves people and businesses time, energy, money and aggravation,” says Dan.  With aBitNow technology, customers will view a dynamic menu on their own device (a smart phone, iPad or PC), pre-order their meal, and pre-pay.  Once they arrive at the restaurant the hostess gets them seated without waiting in line – the rest of the dining experience flows.  This cuts out all the wait for the customer and makes it possible for them to enjoy a nice, sit-down meal even if they have a finite amount of time – like a lunch break.  On the restaurant side, the server can take on many more tables because of all the time they are saving. 

“Whenever we optimize, we optimate everything around that entire business,” explains Dan.  “We think through the whole process.  Restaurants and other businesses need dynamic menus and need to be able to change the menu on the fly.  Restaurants are being slammed now with large POS fees – sometimes 30% or more.  With our product, they’ll only pay a max of 1% for all of our tech and innovation.  Restaurants deal with food theft and need to know if a consumer is in good standing or not.  We will have the ability to let the server or bartender rate the customer and put notes on the customer so they can develop relationships.  This program provides a massive improvement in customer service.” 

Another component is JiT Meals, a program for the restaurant’s kitchen staff whereby pre-cooked meals are cooked in advance.  “This can be anything,” says Dan.  “Baked catfish, shrimp scampi, spaghetti and meatballs.  We have all these recipes that the restaurant can adopt and have high quality meals out in two minutes.” 

Dan is passionate about teaching and sharing his knowledge – it’s what drives him.  “It’s about taking something I’ve been doing my whole life that helps other people, and share” he says, explaining that he developed this thought process from his mother.  “I’ve been gifted with being technical-savvy and the ability to innovate and think outside the box,” he says.  “I want to use this to help make the world a better place.” 

aBitNow Panama City Beach Team
Debra and AmyMarie, both part of the aBitNow team in PCB, smile at a sponsored event.